In the hyper-successful console version, the main focus is on the authentic gameplay itself. *Author of this post is a huge EA FIFA (and NHL) fan who cured his addiction by reluctantly selling his console GAMEPLAY This post deconstructs FIFA Mobile and aims to answer why the game - which looks beautiful, plays really great, has a dream IP and received a superb marketing push - has yet to break the top of the charts around the world. As of this moment, FIFA Mobile is nowhere near the top of grossing charts in any of the top tier markets. Yet despite the best possible IP and all the installs, FIFA Mobile has failed to fulfill its incredibly high expectations. The game, as expected, received a massive surge of installs. You see, FIFA is the most valuable sports franchise in the world and if the game succeeded, it would be a top 10 grossing hit around the world, unlike Madden, which is excels ‘only’ in North America.įIFA Mobile was launched in early October after just a month long soft-launch phase. I bet everyone at EA was holding their breath when FIFA Mobile finally launched. Then in October, the crown jewel of all sports franchises, FIFA, got its mobile version out the door. NBA got its mobile version revamped first in the summer, just after the basketball season had ended. On the heels of Madden Mobile's success, EA made the logical decision to update all of their key sports franchises to follow Madden’s winning formula.
